Back to my freshman year, I did a zine for the project class for painting and print making, it was somehow similar to what we are supposed to do in this project. I was familiar with the idea of zines and how I have to choose a targeted audience for my zine. At the beginning of this project, I created a persona to help me think more of the audience that I’m designing this zine for and why would they read or enjoy my zine. My persona is a fashionista that is really interested in fashion tips and trends and she loves to read fashion magazines so that she can share what she might find with her followers in social media. The second step was to look for inspirations, different examples of zines like the ones that professor Ryan brought during the class, and lastly come up with a mood board that summarizes all the design decision that you will take, the style, typeface and the color palette.
I went to the library and looked for some fashion/fashion magazine books, they were really helpful but most of them are old books and since my persona is always looking for new trends I decided to look online for articles. I found a lot of articles but somehow all of them are similar because they content is about 2017 designer’s runways, so I choose the best two article that contain best quality images and a simple description. I printed all the images that I wanted to use and I cut them almost the same way to create a system in my spreads, I divided the images into categories with a title and a description for each. Since the beginning of this project I wanted to use bright colors so I tried to incorporate that to my illustrations, background as well as the cover. For my cover I was thinking of scanning a pink metallic paper, I tried to do that but I didn’t like the outcome and I felt like the effect of the metallic paper is separated from the rest of my designs. I created some simple abstract illustrations with a pattern as a background, I wanted to have the shadow effect so I printed the cover twice and stick some of the shapes on top of it, the same thing with the title of the zine, I wanted to the exactly same style of the type that is in the zine to the title; the ripped paper. For the inner spread I wanted to do a cutout for one of them and to be hiding some of the content, just to make it more interesting for the readers.
The only straggle that I faced in this project is the scanning process since my spreads are an A4 spreads, it was really difficult to scan them then printing them double-sided without one side being shifted, the scan process also changes the colors and the appearance of some of the images. One of the things that I learned in this project and I’m willing to keep it in mind is to have bleeds mark always and for everything, even the design that I create only with my hands. It is confusing and time-consuming, I spent a lot of time experimenting scanning and printing double sided, therefore, I’m so glad the I finished my zine at the right time so that I can spend enough time experimenting with scanning and printing. Even though I did the pop up book with my hand, this experience is different because I really enjoy making collages and look at collages online.
Before we start working on it, I thought that it is impossible for me to create such a complicated mechanic like the ones that the professors showed us. Instead of stressing out I started with the thing that I know I’m good at which is making illustrations, storyboard and working on my narrative for the topic that I chaos. My topic was broad and I didn’t want to narrow it down because I wanted my book to be general, interactive and visually interesting. Through my illustration I tried to create a story with a sequence of scene and some interesting facts about my topic. It was somehow challenging to find articles and accurate statistics that relate to my storyboard because I started with creating all the ideas that I had, then I realized that the first two articles are not related what I’m doing and not interesting enough to be used.
For the style and color palette, I didn’t stick with a specific theme because I wanted my book to be diverse and visually interesting. Each spread has its own style. I am really happy that I started with illustrations first because it took me a lot of time to finalize them and to experiment in printing them. While doing my illustration I set all of my files with the same size of my spreads, and since my spreads are bigger than an A3 I had to dived some of my illustrations in to two pages before printing them. The most challenging part in this project is putting everything together; gluing all spreads and the covers because if something gone wrong I would have to do the whole thing all over again which is a nightmare. That’s why I did each step separately so that the glue can dry on its own. The only thing that I struggled with is the glue and how to stick everything together because some of my spreads are layered and it can’t be glued from the back so that the technique works perfectly. I tried to combine different mechanisms and paper engineering techniques that I saw online when I did my research on how to create popups. When it comes to the written content, I searched for information that are related to my main topic and illustrations, but I struggled with putting the text on the spreads because I couldn’t print it directly because of the size of the spread. I decided to print them separately with a frame and in order that the frame doesn’t look odd I used the Minc machine “metallic foils” to cover the frame and I tried to do the same technique for my name on the spine. Since my book is full of illustrations I designed the front cover to be simple and neat which is contrasting to the craziness inside my book.
In this project, I learned that challenging myself will always make me work harder and produce great work. I’m really proud of myself and happy to accomplish the outcome that I imagined, I worked really hard and I tried my best to create a popup book that I would enjoy, this project is one of the most difficult projects, yet it is my favorite.
one of the most important things that I learned in this project is how a strong concept will make you confident even if you did a few changes to the original idea. Knowing what I want to do helped to focus on the aspect that I want the receivers to see when they open my invitation. my main goal was to create a piece that is interactive in a way an visually interesting, a piece that looks valuable and meaningful that the receivers want to keep. form this the idea of sketching Dia’s face and his signature came to me, my only struggle was with the amount of type content that we are supposed to use, especially in both languages. when it comes to working with colors, I focused on how to and what colors that represent what I saw in both exhibitions, most of his artwork were very colorful, he has a black and white collection too, but I chose two colors that are inspired o my three favorite artworks, which I think they worked nicely together.
In this project I also experimented with something new, which is the foiling machine, for the envelop that I did. when it comes to the envelop design I made it very simple and I sealed it with wax to give a touch of authenticity. I really liked this project because it showed how every one of us is unique, even though we visited the two same exhibitions and we saw the same artworks, each one of us did something from his/her perspective. although the invitation is about Dia’s exhibition, I tried to incorporate my style with in his work and his style. It was my first time to communicate with Q-post and to get to know the process of sending a mail, how long will it take and how much does it cost.
Since I decided on what concept I will follow, it was easier for me to experiment a lot with the choice of images and type arrangement. most of my experiments were on a black background, I left the colors decision to the end so that I don’t limit myself with specific style or technique.
These are the three photographs that I will be choosing for my invitation, I really liked the the colors, texture and shapes.
One thing that I was surprised of is how the artist; Dia Azzawi managed to create this amount of art works, especially that he used a different media and techniques. I really enjoyed both of his exhibitions, it is interesting how the gallery was categorized based on events or a story. I liked the Mathaf pieces more than the ones in Al Riwaq, it contained painting and 3D artwork. It was a nice experience to see his amazing work and to get to know the story behind each piece that he created.
Before starting thinking about a concept I searched online for inspirations and ideas. I came up with a lot of ideas so I tried to narrow it down to two strong concepts, my first concept is to create an invitation more like the christmas calendar gift package with a multiple windows that open and contain a content either it is text or images, this concept is inspired by Dia Azzawi artwork in Mathaf.
my other concept it to create a puzzle-like invitation, to have the written content on one side and the other side will be a puzzle of his artwork.
after the discussion with my professors, they give me a good feedback on the first concept and some other suggestion on how to improve it and make it stronger and interactive.